01
Field Notes
A brand narrative structure that turns scattered ideas into a homepage people can understand quickly.
BRANDNARRATIVE
Brand design
/0.1Brand
芋泥集
芋泥集是一组围绕东方甜品气质展开的品牌视觉实验。整体方向从食材的自然纹理、手作温度和轻盈的日常场景出发，用柔和但清晰的图形语言建立品牌记忆点。
/0.2Brand
PetPets
PetPets 是一套面向宠物陪伴场景的品牌视觉系统。项目尝试把亲密、活泼和轻松的情绪转化成可重复使用的图形资产，让品牌既有陪伴感，也有清楚的商业识别。
02
Soft Lab
A lightweight identity and content system for creators who need their work, notes, and services to connect.
SYSTEMCONTENT
03
Studio Voice
A tone and messaging kit for keeping personal, product, and portfolio language aligned.
VOICESTRATEGY